Our work with Booster Juice spans multiple campaigns, each exploring a different side of the brand. Over the past year, we helped shape a fresh new visual identity, and I’m grateful for the trust they placed in us — giving our team near full freedom over the creative direction.

The first broadcast spot was filmed inside an original Booster Juice location and used VFX to create smooth transitions and elevate key product moments. From there, we introduced robotic-arm cinematography to reveal the new paninis and wraps with dynamic, expressive motion. The Acai Bowls campaign pushed the visual language even further: we built a custom surreal set and used robotic - arm moves to give the bowls their own playful, distinct world.

Alongside the tabletop work, we produced lifestyle films that highlighted a wide range of demographic groups, presenting Booster Juice as an everyday part of different routines, communities, and lives. Together, these campaigns signal a new phase in the brand’s visual and marketing direction.